1995>2000. 5 years. 27 free issues.
Freezer Magazine came as a striking lightning over a stagnant industry.
It created its own distribution.
The player voice showing what’s up in the streets and parties.
Shortly, low fidelity newsstand media were left with few readers.
In 2016 there is still no magazine in Italy with a significant advertiser list like freezer’s one: Nike, Swatch, Sprite, Benetton, Diesel, v2 Records, Polygram, Burton, Quiksilver, Billabong, Freshjive, Carhartt, Arnette, O’Neil, Mambo, Oakley, Luxottica, Cat, Etnies, L’Oreal, Vans, DCshoes, Gravis, Dickies, Meltin Pot, Bastard, Fornarina…